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Customer’s mood determines a response to discounts

Customer’s mood determines a response to discounts

Marketing experts believe a customer’s emotional connection, mood, and personal attachment to a brand significantly impact their response to discounts.  Speaking at the American marketing platform Mailchimp’s webinar, experts dissected the human psychology behind one of the oldest marketing tactics: discounts. According to their research, four aspects trigger the science

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DoorDash partners with Ulta Beauty for on-demand delivery

DoorDash partners with Ulta Beauty for on-demand delivery

DoorDash (NASDAQ: DASH) has announced it will partner with the US’ largest beauty retailer, Ulta Beauty. Now on-demand delivery will be made possible from over 1,350 stores across all 50 states. Consumers can shop Ulta Beauty’s selection of over 25,000 products from more than 600 renowned, exclusive, and emerging brands. 

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Temu owner increases net profit by 246% in first quarter

Temu owner increases net profit by 246% in first quarter

E-commerce giant Pinduoduo has announced its net profit for the first quarter has more than tripled. As the owner of Temu, sales are boosted by the fast-fashioned online seller rising to popularity worldwide.  Net profit from January to March 2024 was up 246% compared to last year’s period. It’s now

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