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Heineken opens massive German warehouse

Heineken opens massive German warehouse
Heineken opens massive German warehouse

Europe’s largest listed developer, CTP, has signed an agreement to lease 28,000 sqm at CTPark Weiden, which will be used for Heineken’s new distribution center in Germany. 

With an increased thirst among beer lovers, Heineken is stepping up its logistics game by increasing operations to cater to the growing beer market in recent years. 

The new warehouse in Duisburg will supply the German market with Heineken’s entire German product portfolio. CTP says Heineken is securing a “future-proofed and sustainable distribution facility” for the German market.

The lease comprises 17,000 sqm of warehouse space, 2,300 sqm of mezzanine space, 8,000 sqm of outdoor storage, and a 700 sqm office. 

Heineken Germany supply chain director, Paul Groen, says: “With our new central warehouse in Weiden in der Oberpfalz, we are investing in future-proof and more sustainable logistics to meet the increased product capacities, shorten transport routes and supply our customers efficiently and flexibly with our brand portfolio.”

Why CTP office space? 

CTP Deutschland’s managing director, Alexander Hund, says there is a sharp focus on enabling sustainable growth. “We are proud that Sirl Interaktive Logistik has chosen CTPark Weiden as its new distribution center for Heineken in Germany, which demonstrates the success of our strategy to increase investment in Germany.”

CTPark Weiden was acquired by CTP in 2023. It was part of the group’s €300 million ($326 million) investment in the coming years. The aim is to grow its warehouse portfolio in Germany. CTP wants to double the size of its pan-European network of business parks by the end of the decade. CTP entered the German market last year through a circa €800 million ($868 million) takeover. 

New Heineken president

Heineken’s new president for Europe, Glenn Caton, will officially take over the helm from Soren Hagh from next year. He will also oversee the latest operations at the warehouse in Germany. 

Caton worked at Mondelez International for the last ten years as the senior vice president. With responsibility for revenue growth management, sales, and customer partnership, Caton strongly focuses on customer growth. 

Heineken’s logistics in the UK

In July, Heineken signed a multi-year deal with logistics provider GXO. This is to ‘simplify’ its service and to make the network more effective in the UK.

According to The Drinks Business, the agreement will mean GXO will continue to operate the warehouse, distribution, and secondary transport network on the company’s behalf. 

Heineken UK managing director Boudewijn Haarsma says they focus on modernizing the network. “[It] underpins our service to customers and our commitment to continuous improvement and sustainability.”

GXO’s European business president, Richard Cawston, says: “We have made significant progress transforming our operations and delivery network. [This will] make it simpler, stronger, more efficient, and more sustainable.”

About the author

Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.

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