Uber Freight is expanding its horizons to boost its revenue “tenfold” by exploring the European market. It’s hoping to reach more than $2 billion in freight returns. How will they achieve this? The plan is to transform its supply chain management by offering end-to-end solutions to companies across the continent.
“With logistics becoming more globalized, shippers need to find partners that can provide a comprehensive and flexible suite of services that meet them exactly where they are and can grow with them,” says CEO of Uber Freight.
Uber Freight is a logistics and supply chain management firm founded in 2017 and based in California. Helping truckers connect with shipping companies sets this management transport provider in a different league, especially given that its parent company is the successful Uber.
This week, it was announced that the European division had surpassed $218.3 million in freight under management. It’s topping the $18 billion benchmark in freight under management worldwide.
How Uber Freight accelerates in Europe
“We bring the options and expertise needed to keep the pace in rapidly evolving landscapes,” says Uber Freight. The logistics firm plans to invest a decent amount of money in the region to position itself as the “premier logistics partner” in Europe.
Uber Freight extended its footprint in Europe in 2019 by establishing offices in the Netherlands, Germany, and Poland. During the COVID-19 pandemic in 2020, Sennder acquired Uber Freight’s European arm in a deal signed at more than $1 billion.
Partnering with Uber Freight
Europe’s leading manufacturer of retailer brands and household goods, McBride PLC, operates four divisions: unit dosing, liquids, aerosols, and powders. McBride, with whom Uber Freight has partnered, says: “Serving a single customer in one market often requires combining products from multiple factories, potentially all transported in a single truck,” reads the statement.
For this reason, Uber Freight’s platform gives McBride unique opportunities to address these challenges. “Combining products from multiple factories, potentially all transported in a single truck.”
Uber Freight has been a “game changer for the European market.” Optimizing routes, consolidating shipments, and ensuring on-time deliveries. Logistics director at McBride PLC, Nick Lloyd, says: “This not only reduces our costs but also allows us to deliver superior service to our customers.”
Key lessons any business can learn
Uber Freight’s ambitious strategy to venture into Europe is a critical case study for entrepreneurs. From how to expand their business, grow partnerships, to find customer-centric strategies.
- Global expansion: Uber Freight is a perfect case study of recognizing potential growth beyond a region or market and exploring other areas.
- Strategic partnership: To address complex logistics challenges is better done in collaboration with industry leaders like McBride PLC. It provides unique solutions that benefit both parties.
- Focus on efficiency: Uber Freight’s emphasis on optimizing routes, consolidating shipments, and ensuring on-time deliveries. This highlights the importance of being efficient if you want to stand out from the rest. Prioritizing customer satisfaction to drive business success is vital.
About the author
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