YouTube is flexing its muscles and announcing an extension of its partnership with Shopify. This will see a massive expansion in the number of brands creators can tag in their shopping videos.
TechCrunch says that as more brands will now be onboarding the YouTube Shopping affiliate program, all eligible Shopify Plus and Advanced merchants in the US can sign up for the program.
Creators have been earning money from creating videos and helping brands find new customers.
It’s reported that this partnership could place YouTube in a position to take on TikTok.
YouTube Chrome extension
YouTube has also launched a new Chrome extension that allows creators to save products while browsing a brand or retailer’s site. However, this is only available in the US and for those in the affiliate program.
ALSO READ: ‘£1Million Club’: TikTok challenges Amazon with aggressive commerce strategy
The famous video company is up against TikTok, which only ventured into e-commerce in 2023.
The most popular social media platform
YouTube is currently the second-most popular social media platform in the world, with 2,5.4 million active users monthly. By 2025, it hopes to have nearly one billion users globally.
TikTok, on the other hand, ranks fifth on that chart. According to Statista, it has 1,582 million monthly active users.
ALSO READ: How to target new customers with TikTok for business
TikTok pushes for new customers
The social media giant recently introduced new policies and incentives to encourage sellers to engage with customers in the US and UK.
Its ‘£1Million Club’ is a strategy to push merchants to hit £1M in revenue on the platform. This is done through unique incentives and support at no extra fee.
The plan is to benefit big and small businesses by putting their products before new audiences.
NOW READ: You can now buy from Amazon while on TikTok and Pinterest
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Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
