America’s largest fast-food restaurant chain, Chick-fil-A, is testing new horizons with drone delivery. It’s only available at its E. Brandon/Valrico location, with a $0 delivery fee for now.
The delivery window stays open during the week from as early as 10:00 to 18:00, which is playing it safe as it skips peak breakfast and dinner time slots. However, there is a disclaimer that the delivery distance is limited with drones. For now, it will deliver to customers in about a 1.2-mile (2km) radius, to expand it to even a 2-mile (3km) radius soon.
Posting on its website, Chick-fil-A shared the exciting news for the hospitality sector, which could lead to more restaurants following suit.
Orders are flying in
Chick-fil-A seems to have made the right business move if customers’ immediate response on social media is anything to go by.
Some are impressed by the service, like Beth McLean BRavis, who says: “Just got ours, that was super fast. Food was hot, perfect, thanks.”
The exciting news also fueled disappointment that it only covers a certain radius. Jane Duke Plourde says: “Wish I lived closer!” Responding to a disappointed customer who also fell out of the covered area, Chick-fil-A explains: “If your address is outside the delivery radius, you will not be able to receive delivery from Chick-fil-A E. Brandon/Valrico at this time. We anticipate a 2-mile (3km) radius soon.”
Some are skeptical about the new delivery option. James Beane is concerned about how fluids will be transported via drone: “Show us how drinks get delivered and how much is left in the cups once they land for the customers who love your lemonade.”
Gina Clark posted on Facebook a video capturing the delivery of an order flying in with a drone.
Behind the scenes
Receiving a new order: Once a new order has been placed online, the food is being prepared.
Packaging: The order is carefully placed in a uniquely designed box to ensure the food is secure.
DroneUp: DroneUp supplies the equipment, software, and pilots needed to ensure the last-mile delivery meets customers’ expectations.
Loading drone: Once the order has been lined up with the address, the trained DroneUp employee loads the order.
Take off: The drone takes off in a controlled environment, with oversight from skilled engineers.
Drop off: Once the drone reaches the destination, it’s lowered to the right spot where the customer awaits it.
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