Locate2u the Company & its Products ▾

Locate2u Pulse is a software platform designed for any delivery or service business. Learn more here.

Locate2u News

Locate2u News offers up-to-date logistics and e-commerce insights from across the globe, keeping you informed on industry trends and developments.

Locate2u Pulse

Locate2u is a software platform designed for any delivery or service business. Our solution helps these businesses improve their route efficiency, improve their customer’s delivery experience, and increase productivity, all while reducing the time it takes to plan routes.

Human vs Tech: Logistics giants debate supply chain solutions 

Human vs Tech: Logistics giants debate supply chain solutions 
Human vs Tech: Logistics giants debate supply chain solutions 

Amidst global trade disruptions, a controversial stance on the reliance on technology has sparked a debate about human vs technology. 

“Technology can’t replace skilled workers, especially in times of crisis.” This is what Dubai-based logistics giant Transworld Group of Companies believes. 

However, some in the industry, like AB Group Shipping, believe technology is vital in supply chain management. The Miami-based logistics company says that in an interconnected world, “technology is the cornerstone of maritime shipments, significantly boosting efficiency and control.”

Disrupting the chain 

Since the start of the COVID-19 pandemic five years ago, the industry has been challenged by logistics breakdowns, product shortages, and port congestion. The war in Ukraine has also contributed to this narrative. 

Global supply chains have been severely disrupted. However, looking at the upside, the volatility has also forced businesses to adapt. Experts have been advocating for diversified transportation and real-time supply chain visibility. 

However, contrary to most opinions, Transworld Group of Companies seeks answers from humans with its “people-centric approach” instead of relying primarily on drones and robots. 

Human skills prioritized

Transworld Group Companies chairman Ramesh Ramakrishnan believes in investing in “continuous learning and leadership development” to upskill staff. He sees it as the only competitive advantage against supply chain disruptions.

Ramakrishnan says: “Our people are our greatest asset. It’s not the ships, planes, or computers, but the people who utilize them that truly matter.”

This is a controversial opinion, and not many in the industry agree with it. Ramakrishnan sees it this way: He thinks AI-driven automation will “inevitably displace some current roles” but concentrates on “proactive reskilling.” 

Instead, Transworld is spending its time, money, and effort on training humans rather than computers to allow for “human-machine collaboration.”

Although it is integrating some technologies, such as real-time shipment tracking and AI or machine learning-powered warehouse management systems, it is cautious about drone deliveries. 

Ramakrishnan says the company’s core values and long-term vision are paramount to helping it navigate future challenges. 

Tech eliminates human error

Like many other companies, AB Group Shipping relies on technology to avoid further disruptions and gain a competitive edge. Think about real-time tracking, inventory management, process automation, and other future innovations that can only be transformed with technology. 

Beyond monitoring location and status, the shipping giant says technology allows for proactive management of potential delays. 

Artificial intelligence or machine learning creates “precise tracking” that reduces storage costs and prevents product loss, with far better results than humans. Instead, it focuses on “reducing administrative burdens” from humans to free up resources and “minimize human error.”

How does the future picture look? “Technology is not only transforming current maritime logistics but also laying the groundwork for a more efficient and sustainable future,” argues AB Group Shipping. 

About the author

Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.

Capterra Pixel