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Ever wonder if fleet management software is actually worth the money? On the surface, it might look like another subscription fee on the books. Something you don’t even need. But when you break down the numbers, the return on investment
Greenwashing – it’s the sustainability equivalent of crying wolf. There are, however, several traps to fall into, without even realizing it. A 2023 study by the Australian Competition & Consumer
It’s “highly important” for business to be visible on TikTok these days, says social media and video marketing expert Keenya Kelly. With a record high of nearly 70% of the
TikTok for business has gained massive attention over the last few years, with companies heavily investing in marketing on the social media platform. It’s been downloaded more than 4.7 billion
Creating an exclusive group is one of the best marketing tools. Deliveroo is experimenting with it in its latest “invitation-only subscription service.” Its Plus Diamond subscription is $25 per month
Personalization has become the new buzz, just like artificial intelligence (AI), but using the two simultaneously for data analytics sets you apart from competitors. E-commerce and marketing strategist Ishneet Kaur
Marketing experts believe a customer’s emotional connection, mood, and personal attachment to a brand significantly impact their response to discounts. Speaking at the American marketing platform Mailchimp’s webinar, experts dissected
Smartphones are dominating the content landscape, but a new report by GWI has revealed they have a “domino effect.” During an online webinar today, the audience research company revealed that
“Companies have not leveraged this new way of doing marketing and sales,” says supply chain expert Sofia Rivas Herrera. “Because sometimes it’s seen as marketing that is too informal.” Herrera
Explore how Promo FOMO leverages consumer anxiety over missing out, driving impulsive buys, and shaping modern marketing strategies.
Australian digital marketing expert Sagar Sethi has painted a bleak picture for online consumers, estimating that prices could increase by as much as 25% due to Google canceling cookies. Sethi,
Here’s how Uber is spreading cheer this December with its festive fleet, robot reindeer deliveries, and special seasonal offerings.
Millions of consumers are on the hunt for bargains this Black Friday, and receiving just another email in the inbox will no longer do. A Mailchimp survey indicates that 71%
“[Ask yourself] how much does it cost the [business] to recruit a customer and [the second question] how much is that customer worth to us over a lifetime,” Ian Hammersley,
A study conducted by US-based marketing platform Mailchimp and marketing consultancy firm Edelman analyses the latest trends in how marketers approach personalization and whether it aligns with customers’ behavior. More
The Writers Guild of America (WGA), one of the largest unions on strike in the film industry, has called off its strike after nearly five months. It finally settled with
