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Uber’s winter wonderland: ‘Festive Fleet’ and robot reindeer 

Uber’s winter wonderland: ‘Festive Fleet’ and robot reindeer 
Uber’s winter wonderland: ‘Festive Fleet’ and robot reindeer 

Uber is adding a festive twist to its services by introducing a ‘Festive Fleet’ and other holiday-themed offerings. The dash of merriment includes karaoke buses and an adorable robot reindeer.

The ride-hailing company says these experiences will be available until the end of the year, all exclusively available on the Uber and Uber Eats apps. 

Uber’s robot reindeer

Shoppers in Los Angeles, Miami or Fairfax will be treated to a delightful sight this December – robot reindeer will be taking to the streets to deliver food. They’ll be easy to spot since they’re decorated with reindeer antlers and bright-red ‘noses.’

In a statement to Fox Business, global head of autonomous mobility and delivery at Uber, Noah Zych said the unique delivery units were created to “spread holiday cheer by dressing up delivery robots as reindeer.”

“We’ll be making spirits bright with Cartken and Serve robot reindeer, who will be delivering food all month long,” Zych says. 

Uber’s Festive Fleet

If December means non-stop partying for you, then the Festive Fleet is what you’re looking for. The service is available in New York, Los Angeles, Miami, Chicago and Washington, D.C. 

Uber explains: “We’re offering party goers […] the opportunity to experience our festive fleet of decked out buses complete with karaoke, holiday lights, photo props and more.”

Other December features

The company is also offering a Dr. Seuss-inspired ‘Very Grinchmas Kit,’ exclusively to Uber One members. It is available in the Eats app at the time of publishing, “just in time for the Who-lidays,” the company says

The kit includes a buildable, do-it-yourself gingerbread version of Cindy-Lou’s Who-ville House, character-themed cookies, a Who-hot-cocoa recipe, and an AR (augmented reality) experience of Mt. Crumpit.

ALSO READ: How Uber wants to achieve net-zero emissions by 2040

You can also let Uber Connect double up as your Secret Santa this year. This feature was borne of customers’ same-day shipping needs, with 61% of consumers saying they want their items within 1-3 hours of ordering. 

With the Store Pickup feature via Uber Connect, you can arrange for a pick-up from a local store and a Connect courier will deliver it to wherever you’d like. Store Pickup is available in 1,700 U.S. cities and towns. 

About the author

Cheryl has contributed to various international publications, with a fervor for data and technology. She explores the intersection of emerging tech trends with logistics, focusing on how digital innovations are reshaping industries on a global scale. When she's not dissecting the latest developments in AI-driven innovation and digital solutions, Cheryl can be found gaming, kickboxing, or navigating the novel niches of consumer gadgetry.

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