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Locate2u is a software platform designed for any delivery or service business. Our solution helps these businesses improve their route efficiency, improve their customer’s delivery experience, and increase productivity, all while reducing the time it takes to plan routes.

Enhance retail deliveries through driver ratings

Courier driver
Courier driver

Customer reviews can make or break a business in any industry which is why it’s essential to enhance retail deliveries through driver ratings.

Modern digital platforms in 2022 allow consumer insight to play a significant role in the reputation of a business – so your business needs to be on top of their customer relations.

Utilizing driver rating software is a sure-fire way for your business to have glowing reviews online!

Driver rating software
Driver rating software

What is driver rating software?

Driver rating software provides an opportunity for your client to rate their overall delivery experience. Similar to numerous online review systems, customers will have the opportunity to rate their delivery through a series of 1 to 5 stars. Customers are also able to leave comments and feedback, both of which are vital for the growth and success of a business. 

Current challenges to retail delivery 

Outlined below are the challenges faced by retail industries and details on how Locate2u’s advanced solutions rectify them.

Communication issues

Locate2u provides a system that allows for real time route modification, allowing you to quickly update your fleet to any unexpected challenges. Customers have issues NOW and simple procedures regarding a late delivery can take companies weeks to resolve. 

Locate2u’s driver rating software includes live reviews, so you can reply to queries, complaints, or general feedback as soon as possible.

Lack of technology 

You can enhance retail deliveries through driver ratings provided by Locate2u. This technology gives you and your customer access to live tracking, route optimisation, and vehicle service management. That way your company can be at the top of the retail delivery industry!


Retail deliveries can be an expensive process. Costs surrounding warehousing and fuel are subject to constant change. Through Locate2u’s software, route optimization allows for your drivers to access the most efficient pathway. GPS features plan a delivery route considering traffic, fuel consumption and customer needs – within seconds!

What do customer reviews tell you about your business? 

Customer reviews are an opportunity for your company to receive direct feedback from your customers. Reviews can be numerical, straightforward, or emotionally expressive – each form providing valuable information regarding the operations, processes and overall experience of your clients.

How do customers use driver rating software?

Ratings work on a scale of 1 to 5 stars, with an option for customers to write any additional feedback as required. Locate2u provides an easy method to install an automated SMS to be sent to your customer after a delivery has been received. 

For additional feedback, the automated SMS provides a link where customers can elaborate on their experience. 

How do driver ratings help retail deliveries? 

  1. Helps you to generate the most optimal customer experience

The most effective way to create a successful customer experience is to collect and analyze reviews by clients. Positive and negative feedback must both be incorporated, to analyze the operations process and to come up with innovative solutions.

  1. Builds a higher level of trust amongst new and potential clients

A business’s reputation is important when interacting with a high volume of customers. This helps draw new audiences to your business and retain existing customers. By receiving positive feedback regarding your deliveries, you can gain the trust of clients via reviews published online or even through word of mouth!

  1. Increases accountability of your company

Sometimes, things don’t always go as planned. Mishaps are inevitable – however by presenting customers with the opportunity to provide honest feedback, your business can take accountability. Using the average points derived from the star ratings system allows you to form any formula or emerging patterns. That way your company can identify these issues and tackle them early on!

Why are customer reviews important to retail deliveries?

Retail delivery software enables you to respond to consumer feedback as soon as possible! This means, you can easily clear up any doubts or misunderstandings. You can also implement feedback to improve your future deliveries. 

Types of customer reviews 

Customer feedback often varies in tone. They can be:

  1. Constructive, objective statements, 
  2. An angry complaint about a service not delivered up to the promised standard, or 
  3. A happy customer experience

Feedback received by Locate2u for example:

customer star rating
customer star rating

Responding to customer feedback

It’s Important for businesses to recognize & respond to different types of customer reviews.

Responding to positive reviews

It’s not mandatory to respond to a positive comment, however even a simple ‘thank you!’ will be appreciated by your customer and can help develop a successful relationship. 

Here are some ways to respond to a positive review, from Locate2u::

customer comment
Customer response comment

Responding to negative reviews

It’s important to let your customer know you acknowledge their poor experience, and that you are making changes where necessary. 

Your response should highlight the ways in which you aim to change your operations so you can provide customers with a better experience in the future. It’s also important to provide a timely response so clients know that you really care.

Learn more about how you can enhance retail deliveries through driver ratings by getting in touch with us to request a demo!

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