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Strategies to expand your courier service business

Delivery driver on the phone
Delivery driver on the phone

Have you ever wondered about the strategies to expand your courier service business?

Today, courier services have become essential for businesses within the medical, financial, or government sectors, to ship their goods from one place to another. Some of the well-known courier companies are DHL, FedEx, etc.

The main objective of a courier service company is to provide faster deliveries of parcels, packages and documents than any other method of transporting packages. 

Customer receiving their package
Customer receiving their package

6 strategies to expand your courier service business

Speed and Efficiency

One of the biggest functions of a courier company is to deliver fast and on-time shipments. You will always need to plan in advance to reduce your delivery time. The more precisely you plan, the faster your delivery.

 According to statistics, 80% of customers want their item to arrive the same day, while 61% want their parcel to arrive within 1-3 hours of placing an order.

Integrating route optimisation software for creating weekly and daily routes for your drivers, by considering factors such as shortest delivery route, delivery time, etc. will help in the timely delivery of packages. By automating deliveries and driver tasks, you can efficiently prioritize orders and ensure timely delivery to customers.

Provide insurance coverage

Customers want to feel protected when using your services. In the instance of missing, damaged or misplaced packages, customers want reassurance that they will still receive their item at the end of the day.

Insurance coverage means you keep your promise to customers in the event of a delivery error. This not only protects your customers but your business as well. Maintaining trust within your clientbase is one of the best ways to expand your business and boost profitability. 

  1. Provide proof of delivery

Proof of delivery (POD) is considered a significant part of the delivery process as it ensures the package has been successfully delivered to the customer. 

There are two types of POD 

  1. Paper proof 
  2. Electronic proof

More courier services today are using electronic POD where customer signatures, images and other delivery details are stored on a digital device.

Locate2u’s proof of delivery system allows you to capture the digital signature of the customer and/or the image of the product once delivered. This safeguards your brand from possible customer disputes and keeps your team accountable. 

Real-time tracking

One of the main advantages of real-time tracking is that it reduces the chance of an item getting lost or misplaced. It also makes the recovery process a lot easier.

With real-time tracking, your courier company can see exactly where your drivers are throughout the day and whether deliveries are being carried out successfully. 

You can also provide customers with a live tracking link so they can see the exact location of their parcel. They can also receive regular tracking updates and accurate ETAs so they can anticipate the arrival of their item. 

Real-time tracking helps build long-lasting relationships with customers which can result in future use of your services and positive online reviews. All of which contributes to the strong reputation of your business.  

Creative marketing strategies

Once you have officially launched your courier business and settled on the technology to be used, it’s time to strengthen your marketing and advertising department.

In order to increase your brand awareness and promote your business online, you need to focus on online visibility through social media, Google’s presence and marketing campaigns. 

Creating innovative marketing strategies to expand your business helps you reach new markets and boost profit margins. Skillful planning of your marketing campaigns can take your small business to the next level.

Customer support and service

Customer service is the backbone of the service industry where experience and reviews can ultimately determine the reputation of the company. High-quality customer service builds customer loyalty and helps a business stand out from the crowd.

To establish long-term relationships with clients, it’s important to focus on what can be improved and where complaints are coming from. Brushing any issues under the rug will only hurt your customer retention and stop the growth of your business. 

Providing quick solutions and updates to customers is a great way to earn their trust and prevent errors from occurring again. 

Locate2u route planning
Locate2u route planning


Following these strategies will help you accelerate your business operations and boost profit margins, allowing your courier business to reach new heights!

If you want to go a step further then dynamic route optimization software like Locate2u is the perfect solution! Locate2u enables  multi-pickup and drop deliveries, optimizes delivery routes, and also provides real-time tracking. 

Get in touch with our team today and see how Locate2u can help expand your courier service business. 

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