Australia Post (AusPost) and Myer have announced a three-year strategic partnership. This will see Myer online customer experience enhanced.
The postal service will now be Myer’s main e-commerce fulfillment partner. Executive general manager for AusPost Gary Starr says: “The extension and expansion of our carrier services contract underscores our mutual commitment to delivering world-class service for Myer customers. This agreement will ensure that Myer eCommerce customers continue to benefit from both delivery speed and certainty when they shop online.”
Serving customers fast
Myer dates to 1900 when Sidney and Elcon opened the company’s first department store in Bendigo. The company has 57 stores in its portfolio. In 2006, Myer was sold to Newbridge Capital. Myer was then floated on the Australian Securities exchange in 2009.
In 2006, Myer was sold to a consortium controlled by US private equity group Newbridge Capital. Following this brief period of private ownership, the company was floated on the Australian Securities Exchange in 2009.
Executive general manager of supply chain, Tony Carr says: “Especially at this time of the year, we know there is nothing more important than getting products to our customers in the quickest and simplest way, and our partnership with Australia Post is ensuring both greater speed and more certainty when customers shop with us online.”
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Parcel locker innovation
In November, AusPost launched an automatic parcel locker service. Now, missed delivery parcel will be placed in a free 24/7 parcel locker within one kilometer of the customer’s address.
Customers will be notified via the AusPost app or SMS that their parcel has been placed in a secure locker. The package can be collected at a convenient time by the recipient. If the parcel is not collected within 48 hours, AusPost will take it to the nearest post office for collection.
Customers with a MyPost account or the AusPost app can already register to have their parcels delivered at no extra cost to any parcel lockers convenient to them instead of their home or workplace.
Australian e-commerce market
The country’s e-commerce market is expected to experience excellent growth in the next three years. Mordor Intelligence reports a CAGR 13.7% (anything above 4% is considered good) growth rate. Confidence in online shopping is driving the market.
The fashion and apparel sectors are expected to see significant growth within the e-commerce space.
Five e-commerce purchase drivers
Purchase Commerce states there are five common drivers for e-commerce purchases:
- Quick and easy check-out.
- Multiple payment options.
- Discount coupons.
- Rating reviews – word of mouth promotion.
- Secure payments – ensuring customers have a secure shopping experience when making payments.
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About the author
Sharl is a qualified journalist. He has over 10 years’ experience in the media industry, including positions as an editor of a magazine and Business Editor of a daily newspaper. Sharl also has experience in logistics specifically operations, where he worked with global food aid organisations distributing food into Africa. Sharl enjoys writing business stories and human interest pieces.
