In the coming months, the e-commerce giant will begin selling vehicles online, starting with Hyundai Motor America. Amazon president Andy Jassy made the announcement a short while ago.
“It will be part of our strategic partnership with [Hyundai Motor America] to help make the buying experience easier,” says Jassy. Hyundai will also add Amazon as its cloud provider. “Next-generation vehicles will be more responsive and interactive with Alexa Built-in,” transforming the customer experience, says Jassy.
Excited about the collaboration, he posted on his LinkedIn page: “Looking forward to inventing together for many years.”
Business opportunities
This partnership will pave the way for auto dealers to enter e-commerce by selling vehicles online through a reputable brand like Amazon.
Opportunities for businesses include:
- From next year, auto dealers will, for the first time, be able to sell vehicles in Amazon’s US store.
- Hyundai will become more data-driven. It will prioritize business cases like manufacturing and supply chain to help optimize production. It will also minimize costs, security, and disaster recovery for resiliency.
On top of these broader business opportunities, Hyundai’s next-generation vehicles would make an excellent fleet for delivery companies.
From 2025, customers can purchase Hyundai’s next-generation vehicles. These vehicles offer the hands-free Alexa experience they have at home, but even better, in their car.
Keeping delivery drivers safe means Hyundai drivers can ask Alexa to play music, podcasts, or audiobooks, set reminders, update to-do lists, and even read route optimization software like Locate2u.
Broad strategic partnership
“Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” says Jassy. It’s a game changer for customers who don’t want to spend days searching for the right car on online platforms. Hyundai’s next-generation car features will also “transform customer experiences and business operations,” says Jassy.
José Muñoz, Hyundai COO, lauded Amazon as “one of the world’s most customer-centric organizations,” confirming the mutual objective to “explore more ways to collaborate” to add more value to customers’ daily lives. “Amazon is the ideal partner to help realize our progress for humanity’s vision to improve how people and goods move more efficiently and sustainably,” says Muñoz in response to Jassy’s LinkedIn post.
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Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.
