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Black Friday tracker: Insights from Shopify’s real-time data

Black Friday tracker: Insights from Shopify’s real-time data
Black Friday tracker: Insights from Shopify’s real-time data

Shopify created a live Black Friday tracker, which is a crucial tool for analyzing real-time e-commerce trends. Showing sales per minute, unique shoppers, and orders per minute, the dynamic platform gives a snapshot of retail dynamics. 

At 9:52 GMT, sales were pouring in at $760,364 per minute, with more than 5 million unique shoppers and counting. More than 7,100 orders had been processed as well.  

Real-time Black Friday tracker

The data shared on the Black Friday-Cyber Monday 2023 platform can also be filtered by cities. Users can either toggle the button next to the ‘Search Cities’ for the latest facts, or drag their mouse across the globe to zoom in on specific locations. 

The Black Friday tracker is a great example of how modern technology can be used to add value. By browsing through the billions of insights, (one insight was labeled #461,553,991…) both store owners and shoppers will better understand current industry trends. 

By monitoring live data on sales and shopper behavior, it equips businesses with the insights needed to navigate the high tides of Black Friday and Cyber Monday sales effectively.

Fun Black Friday shopping facts

The facts are presented with light-hearted commentary. Some of it may just make your day. For example:  

  • Someone in Miami sent an order 18,354 km to Joondalup – that’s roughly as many islands as Indonesia’s archipelago! 
  • New record order from Auckland for $6,019, and the note just says ‘sorry’.
  • The current highest order distance so far this weekend is 18,428 km from Auckland to Somerset West and Taunton!
  • Every minute in Shibuya there’s $903 in orders – that’s taller than the world’s tallest building, the Burj Khalifa, at 830 meters.
  • Sydney imported a package 17,250 km from South Dublin – talk about global logistics!
  • Did you know there’s $8,102 in sales happening every minute in Sydney? That’s like the size of a blue whale, if it were made of money!
  • So far the record distance order from Seattle is 14,912 km to Cockburn – the delivery driver downloaded every Lord of the Rings audiobook!

The bigger picture

A recent survey by Shipt, a Target Corp subsidiary shows that 86% of consumers value timely delivery, citing it as a deciding factor. In fact, 74% say these factors influence their choice of online stores. 

When it comes to in-store shopping, 73% of respondents prefer to have their purchases delivered. In the world of e-commerce, efficient logistics is king.

As we witness this seismic shift in consumer behavior and retail strategy, one thing is certain: the agility to respond to real-time data insights will define the winners in this year’s peak season shopping race.

About the author

Cheryl has contributed to various international publications, with a fervor for data and technology. She explores the intersection of emerging tech trends with logistics, focusing on how digital innovations are reshaping industries on a global scale. When she's not dissecting the latest developments in AI-driven innovation and digital solutions, Cheryl can be found gaming, kickboxing, or navigating the novel niches of consumer gadgetry.

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