Remember last Cyber Monday when your favorite online store crashed just as you were about to check out?
That’s exactly what retailers want to avoid during this year’s projected $12.4 billion shopping spree.
The Cyber Monday rush
With 68% of consumers planning to shop this Cyber Monday (and 13% spending 6+ hours online) your site needs to be bulletproof.
Most sales happen between 10 PM and 11 PM so ask yourself: can my platform handle the rush?
Your emergency Cyber Monday checklist
It goes without saying that your website performance should be on point.
But what about stock inventory, shipping, marketing, and customer satisfaction?
Don’t forget about those.
Website Performance
✅ Test for 4x normal traffic levels.
✅ Set up crash monitoring.
✅ Have tech support on standby.
✅ Test all payment gateways.
Pro tip: The biggest sales rush happens after 10 PM. That’s when most sites crash…
Marketing must-dos
✅ Check if all promo codes work. (Every. Single. One…)
✅ Set up email campaigns (61% find deals this way).
✅ Schedule social media posts (53% follow ad deals).
✅ Prepare mobile notifications (35% use apps).
Stock and shipping
✅ Verify inventory levels.
✅ Alert delivery partners.
✅ Plan for returns.
✅ Set up tracking systems.
Fun fact: 77% of shoppers will buy clothing and accessories, while 71% want electronics, according to Drive Research.
Customer service
✅ Boost support staff.
✅ Create FAQ pages.
✅ Set up chatbots.
✅ Have backup contact methods.
Remember: 80% of shoppers are spending less due to rising costs.
Make every sale count!
Tech tips
✅ Mobile-optimize everything (59% shop on phones)
✅ Test all platform integrations.
✅ Check server capacity.
✅ Monitor security systems.
Last-minute essentials
✅ Still scrambling? Focus on these three things:
✅ Payment systems (they must work!)
✅ Server capacity (no crashes allowed)
✅ Customer support (keep them happy)
Time’s running out!
But you’ve got this.
Don’t let a preventable tech issue cost you your share of that $12.4 billion pie…
More here: What is Black Friday and Cyber Monday? The ultimate guide for 2024
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About the author
Cheryl has contributed to various international publications, with a fervor for data and technology. She explores the intersection of emerging tech trends with logistics, focusing on how digital innovations are reshaping industries on a global scale. When she's not dissecting the latest developments in AI-driven innovation and digital solutions, Cheryl can be found gaming, kickboxing, or navigating the novel niches of consumer gadgetry.
