The e-grocery market in the United States dropped by 1.2% compared to the same period last year. In total it dropped by 1.8% the last six months, compared to 2022. It however topped the $7.1 billion in June. This is according to the independent research intuitive the Brick Meets Click/Mercatus Grocery Shopping Survey.
More people pickup e-Grocery purchases
While the e-commerce sales have slowed down in the middle of the year, more people are picking up their online orders themselves. This includes in the store, curbside lockers and drive up options. In June it increased to $3.5 billion compared to the same period in 2022.
Pickup recorded the only year-on-year growth, the largest share of the sales to date. It recorded an increase of 9.1% and contributed more than 50% of the total grocery sales bought online.
Pickup continued to win the largest share of sales, capturing 47% of the total eGrocery sales.
Deliveries which include first and third party providers remained steady at $2.5 billion year-on-year.
More monthly active users for e-Grocery
The number of shoppers buying groceries online expanded by more than a percentage in June. But what do they buy? Nearly 70% choose just one of the three delivery options to receive their e-groceries. The electronic grocery shopping list has items from the bakery, frozen area, alcohol, health and beauty care as well as pet food.
How to improve e-Grocery sales
President and CEO of Mercatus, Sylvain Perrier advises to elevate customer engagement, regional shoppers need to improve the perceived value associated with the online shopping experience. “To achieve this, grocers can focus their efforts on areas like leveraging personalized recommendation algorithms to provide more relevant product suggestions based on individual preferences and past purchases, optimizing the platform’s usability to reduce points of friction, and offering personalized discounts, digital coupons, and loyalty rewards.”
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