Running a logistics business is like juggling flaming swords while riding a unicycle. You’ve got deadlines, routes, drivers, and a thousand moving parts to manage. You need GPS tracking software.
As someone who’s spent a decade managing a fleet of trucks that haul everything from furniture to fragile cargo across the country, let me tell you, the right GPS tracking software is important if you want to deliver cargo on time.
Logistics is time-sensitive. It doesn’t matter if you are transporting bulk cargo, refrigerated container loads. GPS tracking software can help your logistics team keep their finger on the pulse with every shipment.
Here are 7 essential features to look for in GPS tracking software, explained with a touch of humor and a dash of reality.
1. GPS tracking software gives you real-time tracking location
Picture this: One of your trucks is hauling an urgent furniture order to a new restaurant opening tomorrow.
The restaurant owner calls, stressed and demanding an update. Without real-time tracking, you’re left saying, “Uh… it’s somewhere on the road.”
As a logistics company owner, you know that your reputation is important. After all, one failed delivery or shipment can mean the loss of future business and maybe even a negative reputation among industry players.
This is where comprehensive GPS tracking solutions come into play, offering real-time monitoring, geofencing, and customizable reporting to ensure timely and efficient deliveries.
How does real-time tracking help my business?
Real-time tracking gives you a bird’s-eye view of where all your vehicles are, down to the street corner.
With fleet tracking, you’ll know if your truck is driving down Main Street or stuck at the world’s slowest drive-thru.
This feature ensures you can provide accurate ETAs to customers and respond to delays before they become disasters.
As someone who has worked in logistics for a good couple of years, I can tell you that knowing exactly where your cargo is is important not just for your logistics planning and operations, but for the paying customer who is waiting for a cargo offload at a warehouse, for example.
2. Geofencing alerts keep you in the zone
Imagine one of your drivers takes an unexpected detour, and suddenly, instead of heading for a delivery, they have taken a lunch break at a nearby beach.
This feature lets you set virtual boundaries around specific areas using a GPS tracker.
If a truck leaves or enters a zone it shouldn’t, you’ll get an alert.
Here’s a scenario: You have a truck yard that is close to three warehouses where your delivery drivers collect and deliver cargo. You can use geofencing to ensure your trucks stay in the zone.
3. GPS tracking software helps you with driver behavior monitoring
Let’s be honest: Some drivers treat your trucks like they’re auditioning for a NASCAR team.
Harsh braking, speeding, or taking corners like they’re in a Fast & Furious sequel can damage vehicles and hike up your fuel costs.
I have seen some delivery truck bills in my time, and they were definitely not pretty.
A good GPS tracking system monitors driver behavior and gives you a report card.
Think of it as a parental eye that says to the driver, “Slow down, you’re not Vin Diesel.” With this feature, you can coach drivers to adopt safer, fuel-efficient habits and save money in the process.
If you can monitor driver behavior, chances are, your truck maintenance bills will lessen – and you can reward your delivery driver with time off, or an early Friday clock-out,
4. GPS tracking software: Route optimization gives best paths
We’ve all been there: Stuck in traffic, watching time (and fuel) burn away. Bad routes are the enemy of any logistics business. That’s where route optimization can give you the upper hand.
Imagine your truck is delivering a refrigerated container of ice-cream to a port for shipment overseas.
GPS tracking software can calculate the fastest, most efficient route, avoiding road closures, traffic jams.
On the other side of the ocean, a retail chain is waiting on this ice-cream order. But you’re now tech savvy and with technology at your disposal, the refrigerated container is loaded and shipped using fleet management software.
The vessel meets its arrival date at the destination port and your client is ecstatic.
5. GPS tracking software helps you with vehicle maintenance alerts
One of my trucks broke down in the middle of nowhere. The driver called me, saying the truck was making a terrible noise. Turns out, the engine was overdue for maintenance.
With location and GPS tracking software, you can set up maintenance alerts based on mileage or usage.
It’s almost like your truck is whispering, “Hey, time for an oil change.”
Preventative maintenance keeps your fleet running smoothly. You’ll know that in logistics, truck breakdowns can mean perished cargo and missed vessel sailings.
6. Customer notifications
Your customers want updates on their delivery status like they want their coffee: fast and accurate.
You will know, in logistics the cargo you are carrying for a customer is like their favorite pet – seriously, nothing can happen to that cargo.
Good GPS tracking software allows you to send automatic notifications to customers, letting them know when their delivery is on its way, delayed, or safely delivered.
Trust me, customers who are waiting on high-value cargo can be impatient and grumpy. The notifications help them breathe easily.
The customer can see their cargo is in expert hands.
7. GPS tracking software integrates with fleet management software
Ever feel like you’re running ten different apps just to manage one delivery? You really need to simplify your logistics operations – for your own sanity and well-being.
The best fleet tracking software plays well with others.
Whether you’re using a Transport Management System (TMS), accounting software, or inventory tools, seamless integration saves you from a digital juggling act. Make things simple and straightforward.
Let’s recap: Why you need GPS tracking software in your logistics
As someone who spent a decade navigating deliveries with nothing but old-fashioned maps, I can confidently say GPS tracking software can help you plan and manage cargo even better.
It won’t just improve delivery operations—it will free up time so that you can focus on other critical aspects of the business, such as vehicle maintenance.
Here’s why you should be a proud GPS tracking software convert:
1. You can monitor trucks in real-time
Watching your fleet in action with GPS trackers feels like having a logistics control tower in your pocket. No more wondering where your drivers are— you see it all, turn by turn.
2. Precise shipment tracking
You know exactly when cargo leaves the port and when it arrives at its destination. No “probably there” guesses, just clear, accurate updates, making it an ideal solution for anyone looking to start a GPS tracking business.
3. Proactive communication
Whether there’s a delay or smooth sailing, you can keep both your clients and team informed. Staying on top of shipments is now second nature, making it easier for those looking to start their own GPS tracking business.
4. Instant decision-making
Real-time really means real-time. You no longer have to wait for printed reports to make decisions—it’s all at your fingertips, exactly when you need it through a comprehensive fleet management platform.
5. Happier customers
When your clients know what’s happening at every step, they’re more relaxed—and so are you.
About the author
Sharl is a qualified journalist. He has over 10 years’ experience in the media industry, including positions as an editor of a magazine and Business Editor of a daily newspaper. Sharl also has experience in logistics specifically operations, where he worked with global food aid organisations distributing food into Africa. Sharl enjoys writing business stories and human interest pieces.
