Artificial Intelligence is infiltrating the delivery space in a big way. McDonald’s Egypt has joined forces with Roboost, a leading AI solution provider. This strategic partnership aims to revolutionize the fast-food giant’s last-mile delivery cycle, promising a seamless and automated experience from order processing to delivery.
With Roboost’s advanced AI-powered solution, McDonald’s Egypt is set to optimize its operations comprehensively.
The technology streamlines processes even before the delivery commences, minimizing manual interventions and enhancing overall efficiency. By automating home delivery operations and refining route planning, McDonald’s Egypt plans to uphold its reputation for delivering the fastest service in Egypt.
Meals on route
Mohamed Gessraha, CEO at Roboost, is enthusiastic about the collaboration.
“We are excited to partner with McDonald’s Egypt and help them continue to deliver on their famed promise of the fastest delivery in Egypt,” he says. “With our AI powered solution, they can fully automate their home delivery operations, optimize their routes even without digital locations, and improve their delivery times, all while offering their customers a consistently superior delivery experience.”
“We are confident that our partnership will set new standards in the delivery market across the region,” he continues.
Essam Reda, Senior director of people & operations at McDonald’s Egypt, emphasizes the brand’s commitment to pioneering advancements in the home delivery sector. “We take pride in being pioneers in the home delivery sector and consistently raising the bar in terms of speed, reliability and overall customer experience,” says Reda.
“Partnering with Roboost allows us to take our delivery operations to the next level through automation and AI driven route optimization,” he details. “We are excited to utilize Roboost’s solution to streamline our end-to-end delivery process, gain even faster turnaround times, and further enhance food quality and safety, providing our valued customers with the best delivery experience possible.”
McDonald’s levelling up
This collaboration stands as a testament to the transformative power of AI in the realm of fast-food deliveries, marking a significant step toward setting new industry standards in the region. McDonald’s Egypt’s integration of technology to optimize its operations is a testament to how companies are implementing route optimization techniques to stay ahead.
Route optimization, a buzzword in logistics, is essentially a modernized solution to age-old problems, combining algorithms and technology to address delivery challenges.
It’s a problem that has persisted since the 1950s but has evolved from manual configuration to sophisticated software considering factors like traffic, weather, and roadblocks. While advanced algorithms optimize routes efficiently, drivers’ frustrations persist, causing them disruptions and financial losses. The challenge lies in widespread adoption, with limited companies currently utilizing route optimization software, highlighting a gap between technology potential and real-world application in the delivery industry.
About the author
Marce has contributed tech to various prominent publications since 2018, offering a transparent perspective into the tech industry and its effects on its users. She now spends her time developing insightful content for industry players. You know, when she's not gaming or geeking out about the latest fad.
