Uber Eats has partnered with delivery company Getir, to expand the grocery delivery sector in the United Kingdom. They plan to expand the venture to other European markets where both companies operate in the upcoming weeks, with Germany and the Netherlands first in line.
Getir’s rocky road
Last year, Getir reduced its global workforce by 14%, and earlier this year, it announced its departure from several European markets, citing financial difficulties.
Getir is now securing $500 million in funding, resulting in a current valuation of $2.5 billion. This funding round, anticipated to conclude this month, reflects a decrease in consumer demand.
The industry also witnessed significant consolidation, with Getir acquiring its German counterpart, Gorillas, towards the end of the previous year.
Once valued at nearly $12 billion, the Turkish startup is pursuing growth by offering its services through Uber’s platform, aiming to tap into a more extensive user base.
Getir plans to leverage Gorillas’ network of dark stores to power the grocery delivery partnership with Uber Eats.
Uber’s a veteran
In a joint press release, the companies say, “The pan-European partnership will go live in UK stores today, and across other European countries in the coming weeks, providing Uber Eats users with seamless access to over 2,000 products, with deliveries expected to be made in minutes. As part of the partnership, Uber Eats customers will also have the option to shop from Gorillas stores over the coming weeks.”
Uber Eats is already offering grocery delivery services in the UK. Recently, it has partnered with supermarkets like Tesco and Waitrose to enhance its capacity to provide on-demand groceries to UK consumers.
It expanded Eats’ regional offerings during the pandemic by partnering with grocery retailers Carrefour in France and Galp in Spain. However, the Getir partnership aims to bolster its grocery services in other European markets while offering UK customers even faster delivery times.
Getir steps in
Under this collaboration, Getir couriers will fulfill these grocery deliveries, rather than Uber Eats riders, to ensure swift delivery times, with Getir pledging to deliver groceries ‘within minutes’.
Eve Henrikson, regional general manager of Uber Delivery EMEA, says, “We are delighted Getir has joined Uber Eats today. We want to ensure customers can use Uber Eats to get almost anything delivered in a matter of minutes at the touch of a button. Getir’s vast selection of everyday essentials and ultrafast grocery delivery model will further enhance our marketplace and ensure more choice and convenience for millions of customers across key European markets.”
Turancan Salur, regional general manager at Getir, shares the enthusiasm about the partnership and says, “This partnership between two strong and well-known international brands brings great advantages to Uber Eats customers, who now have the option to choose from Getir’s wide range of grocery and convenience products. At the same time, Getir benefits from accessing Uber Eats’ large pool of customers, further contributing to its growth.”
About the author
Marce has contributed tech to various prominent publications since 2018, offering a transparent perspective into the tech industry and its effects on its users. She now spends her time developing insightful content for industry players. You know, when she's not gaming or geeking out about the latest fad.
