Grubhub has told Pymnts there is a market to capture at hotels, where customers are generally unfamiliar with their surroundings and where to find food.
Speaking to Pymnts, Grubhub’s Adam Herbert says the hospitality industry has identified a need to cater for travelers. “The properties we partner with don’t have on-site dining options, meaning guests must go elsewhere to get a meal. Knowing not everyone has a way to go into town and grab a bite to eat, we’re making it easy for guests to order from local spots and get food delivered without having to leave the hotel.”
Partnership with hotels
The American online delivery platform has partnered with Choice Hotel’s choice privileges loyalty program. Members can access their service at around 500 locations.
According to a recent report by Pymnts called ‘The Credit Economy,’ consumers spent an average of over $2,200 on summer travel. Herbert says they are always looking for opportunities outside the traditional marketplace.
“When we are assessing partnerships, one of the main variables is the location of the property. We want to make sure we have the supply, both on the restaurant and driver end, to make sure that guests have options and can get their meal delivered quickly,” says Herbert.
Choice Hotels international
Guests at participating Choice Hotels can access Grubhub’s network of more than 365,000 restaurants and convenience stores. “To order, guests will be able to access a branded ordering and delivery experience within the Grubhub app while on the hotel’s property. [Customers] are able to receive two free months of Grubhub+, Grubhub’s loyalty program that provides diners access to unlimited $0 delivery on orders of $12+,” reads the statement.
The hotel group is also planning to extend opportunities for choice privileges members. “We strive to focus on benefits that will add value for our members,” says Choice Hotels’ Julie Purser. “Offering $0 delivery fees with Grubhub enriches the guest experience at these participating hotels. It provides logistical and financial ease to guests seeking food delivery.”
Grubhub says it wants to be the travel food partner of choice. “We’re excited to offer a convenient and seamless ordering and delivery experience for Choice Hotel guests. [This will] allow them to explore the flavors of local communities across the country,” says Rob DelaCruz, vice president at Grubhub.
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