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Next-generation pizza: Domino’s and Microsoft team up

Next-generation pizza: Domino’s and Microsoft team up
Next-generation pizza: Domino’s and Microsoft team up

Pizza lovers, think personalized orders and faster deliveries. This is on the menu for the collaboration between Microsoft and Domino’s pizza, which will start piloting in stores by next year. They want to create the next generation of pizza ordering and store operations with generative artificial intelligence (AI) technology and cloud computing power. 

The companies will use Microsoft’s Cloud and Azure OpenAI services to give pizza customers a personal and simplified experience when ordering from Domino’s. 

Azure OpenAI is a generative AI model with a deep understanding of language and code. This enables the machine to reason and comprehend certain aspects for building applications. These coding and language models can be applied to code generation, reasoning over data, and many more applications.

A slice of pizza drizzled with tech

Microsoft is the primary cloud provider, while Domino’s already has some experience with data and AI capabilities. This will make store operations more intelligent, uncomplicated, and robust. 

The tech is expected to help store managers save time on daily tasks such as inventory management, ingredient ordering, and staff scheduling. 

There are also plans to streamline the pizzas’ preparation and quality control processes.  This generative AI assistant’s primary purpose is to “free store managers to dedicate more time to team member experience and customer service.” 

Leveraging Azure OpenAI

Microsoft’s Azure OpenAI is also at the heart of the improved customer experience. 

Domino’s executive vice president, Kelly Garcia, says this collaboration will advance the future of pizza ordering and store technology to new heights. “Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable.”

A huge appetite for innovation

Domino’s and Microsoft will have an ‘innovation lab’ where the two companies’ leaders will be together with engineers to accelerate ideas around smart store and ordering.

Microsoft corporate vice president Shelley Bransten says consumer preferences rapidly evolve, and generative AI has emerged as a game changer for meeting these demands. “Through our strategic partnership, Domino’s remains a customer-first leader in the quick service restaurant industry. There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees, and employees.”

About the author

Mia is a multi-award-winning journalist. She has more than 14 years of experience in mainstream media. She's covered many historic moments that happened in Africa and internationally. She has a strong focus on human interest stories, to bring her readers and viewers closer to the topics at hand.

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